The Settlement Library Project™

The Settlement Library Project™
"Providing educational and service opportunities for the people of the mountains, while keeping them mindful of their heritage."
Showing posts with label survival. Show all posts
Showing posts with label survival. Show all posts

Commentary on Survival

Persuasion is an Art.
However, persuading is different from convincing. To convince people means that you get them to agree that your argument or position is reasonable. To persuade them means that you motivate them to act based on their convictions.
  
In my neck of the woods there are many really, really small public libraries in no close proximity to any growing metropolis. There are also only seven bookmobiles in the entire state. These small rural libraries, falling under the Urban Development code of 2500 people or less, have only one or two paid workers, many volunteers, and probably with little exception, no one supporting an MLS. 

The backbone of librarianship can be seen in the small libraries which populate rural/urban America. These institutions may not be well funded, well stocked or glamorous, but they house the foundations of our national life through the contribution of the preservation of some of our national ideals; the maintenance of the family as a social institution and the cultivation of independent self-reliance and neighborliness. Pancake breakfasts, book sales, public auctions, and putting letters in the water bills begging for money in many cases augments poorly funded facilities. The success story for these “bypassed growth areas” has in fact been the internet, although in many cases not without a little kicking and screaming from the “old standard.” I have personally experienced a number of the “old standard” who sacrificed much to keep these community units alive. These are faithful and commendable individuals. 

Computer networks are currently available in even the smallest libraries; unfortunately, an unprecedented number do not have an internet presence or even a library email address. In addition, if it were not for women’s organizations, a substantial number of these units of rural America would not have survived as long as they have: many functioning in substandard buildings or, at the very least, those in desperate need of a makeover (the building, I mean).  

The educational needs of staff in small and rural libraries is relevant. A solo librarian does it all and usually does it all alone: cataloging, to funding, to fixing the toilet and mopping up the overflow. Unfortunately, the information culture that technology creates many times takes a back seat to more pressing issues, and what solo librarian has the time or resources to take webinars, go to conferences, or attend college when there is no proximity? As a matter of fact, in my state, there are only two colleges which offer an MLS and neither offer it completely online. Boards are usually locals who volunteer their time but have no concept of what it takes to run a library and feed the hungry masses either intellectually or socially outside of church or the volunteer fire hall. Although these individuals are to be commended for their efforts and sacrifices, many communities house a library in which the stacks are filled with 95% fiction, the only outreach services are to children, reference works are substantially minimal and outdated, and the hierarchy looks at “outsiders” who try to persuade for change as suspect. 

Although many public libraries see a decline in state revenues, there is no question that there are small and rural libraries which “have made it” in the library world and created citadels within their communities. This was never accomplished, however, without forward and inventive thinking, creativity, and a lot of energy used to convince hierarchy's and persuade for change.  It is correct that the Internet leveled the playing field between small and large libraries because of the opportunities it presents to small-town America. However, without special handling, the small, rural library cannot survive. On my side of the creek, the issue of survival definitely should be served up on the soup spoon daily - with or without the meat. 

The bottom line is this: There does not exist a library that is powerful enough to stand by itself in isolation.  

Cooperation does alleviate many burdens that make rural libraries reluctant to participate in  networking. Libraries should evaluate network opportunities, carefully weighing the challenges with the advantages, but always working toward providing their patrons with better service and materials. The community rural library can effectively be a blueprint for cultural improvement. Though staff running small or rural libraries may often feel like islands, cut off from the networking, technology, and resources available to larger libraries, there is an abundance of help for such libraries and plenty of opportunities for continued education. 

image: http://sanderscountyartscouncil.wordpress.com/2012/11/08/an-unladylike-battle-for-survival-in-the-sunnyside-library-ignites-students-questions/

Can you be a Gaebler?

Be one or be out of business!

As a noun, a Gaebler is a person who is able to succeed even though the odds are against him or her. I think you could say that handicapped athletes are Gaeblers; or cancer survivors, or even premature babies. But you can also use the term as a verb: it means to persevere and succeed especially when others don’t think you can. Gaebler not only personifies the plight of the underdog, but is also used to denote action!

So how does Gaebling relate to rural librarianship?


In your small or rural community what do you think your odds of survival are? Is your library able to go the distance and face the years ahead financially and technologically? Have you secured the hearts of your residents through an emotional connection with your staff, your services and your story? Do you have the attention and dedication of the influentials in your community who can provide and promote necessities for your continued existence?

As a librarian, if you’re not Gaebling, the answer to all of the above is “No,” and your odds of survival are less than none.

What you need is direction for getting personal.

Do you know that philanthropy giving has increased every year by 6 or 7%? Do you know that 82% of all philanthropy is given by individuals? And that traditionally, library donors are usually older people? Do you know that the largest challenge to fundraising success is negativity or fear? And that effective advocacy is the heart of fundraising?

So how do you stay in business?


The first rule for creating a successful campaign is to create an idea in which you believe. Nobody wants to support a looser, so the Gaebler needs to create a strong and consistent personality for his/her library through the staff and the services. Part of the objective should be to create a fundraising staff within your library and promote fundraising programs which are always in line with your community needs. Your library services should adapt to the relevant needs and interests of your community, and your staff must be approachable, reasonable and supporting.

Fundraising is a science.


Because the flavor of your board has the potential to make or break your library, recruit members who know former elected officials; who are not necessarily book lovers, but rather, movers and shakers; not necessarily library users, but Civic minded influential, philanthropic individuals.

Make sure you focus on retaining loyalty.


Individualize your membership campaigns. Become personal with your donors through personal contact; personal letters; telephone follow-up; end of year gifts; donor recognition events, lunches, etc. Because like attracts like and strengthens your position, use your givers to recruit others.

As a Gaebler, your stand should be strategic, persistent and unique. If you’re going after a foundation, focus on projects which align with the organization’s interests. If you’re going after a family foundation, focus locally and if you’re going after an individual, use personal recognition to create a strong partnership.

Fundraising is an art.

Giving is a personal commitment. Invite donors by playing to your strengths with fresh ideas. Create a compelling case through specific goals and a strong staff. Your proven strategy should include:

Identifying donors
Cultivating relationships with them
Soliciting them
Stewarding them

A Gaebler is no whiner. To survive, your small or rural library must nurture relationships to create your very own advocacy champions. So, create a high personal relevance factor for your library within your community.

Be a Gaebler Librarian and survive against the odds!


Image: beinglatino.wordpress.com

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Remembering the Old Home Place of Rural Appalachia

Remembering the Old Home Place of Rural Appalachia
by PL Van Nest - used by permission (click on image to access collection)